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Why we created Baby’s Brilliant

February 1, 2014

Visit any restaurant, store or park these days and you’re likely to see a baby or toddler holding a smartphone or a tablet. As much as we love the printed word, children are following their parents’ lead and consuming content on iPhones, iPads, iPad Minis, computers and other smart devices.

According to Nielsen’s Cross Platform Report, 20% of U.S. households own a tablet and more than 50% own a smartphone. And those percentages are increasing every day!

As parents of young children ourselves, we’ve been frustrated by the lack of high-quality educational content on these “smart” devices. While tv shows such as Sesame Street and video series such as Baby Einstein have tried to provide ways for children to learn via video, neither of these has made the leap from television to smartphone and tablets.

We decided to take matters into our own hands and create a high-quality educational app for babies that meets them where they’re learning: on smart phones and tablets. Our expertise as parents, filmmakers and entrepreneurs makes us perfectly placed to produce engaging videos that teach children educational and social concepts all while they’re having fun “playing” on an iPhone or iPad.

We look forward to the day when we see that every kid in a stroller who’s holding a “smart” device is using the Baby’s Brilliant app!

Ulli & Benedict